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How has YouTube Changed the Way We View Food Safety

DATE: 3rd June, 2016

Having grown up in the southern United States, hearty family food recipes (particularly, ones with a lot of butter included) were not just a pastime, but a way to communicate with one another. In it’s own way, it's a sort of group-oriented art form you got to share with others both in the preparation and in the aftermath (mmm) as well.

As far as that process of sharing and enjoying is concerned, not much has changed in recent memory. After all, the bottom line still remains--we need food to survive. However, one thing that has changed the way we experience food is the advent of modern video sharing, or more specifically, YouTube.

Since YouTube started back in 2005, the video-sharing giant has gained over one billion users across the world. According to YouTube data, “YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.” That’s huge.

Likewise, if you’ve been on Facebook within the last year, you’ve probably seen food-creation and recipe videos take off. For example, Buzzfeed’s Tasty channel now has around 30 million followers, and it’s been live for less than a year.

According to Fortune Magazine, “For starters, there’s the content. “It taps into a simple truth: People love tasty foods and the kind of foods that remind them of their childhood, comfort food, or food that reminds them of an experience,” says Frank Cooper, BuzzFeed’s chief marketing officer.”

But how has this increasingly popular video trend changed the way we think about food safety? Well, right now we’re still in the early stages of this latest trend, so the numbers are a little bit unverified. However, what we can say is that people are more frequently sharing tips online for things such as, “how to properly cut an onion” or “how to properly cut an avocado”. Access to new information is overwhelming, and helpful, and so necessary for those who would like to actually start up their own kitchen or restaurant sometime in the future.

Depending on your state’s laws, if that sounds like your dream, you’ll need to get certified and food handler accredited. Don’t let regulation stop you from starting your very own Tasty-inspired venture.